SELECTED WORK
SKIMS TRAVEL
BRAND EXPANSION · PRODUCT CONCEPT · CAMPAIGN
An independent concept extending SKIMS into travel through a complete product collection and campaign. The project spans product development, brand strategy, creative direction, and campaign execution.
LIORA BLOOM
BRAND IDENTITY · PRODUCT & PACKAGING DEVELOPMENT
An independent floral care concept developed from brand identity through product and packaging design, creating a cohesive system built around the full flower care cycle.
BY HIS DESIGN
BRAND MARKETING & CONTENT CREATION
Developed social and marketing content supporting product launches, promotions, and brand campaigns, with a focus on visual storytelling and creative direction.
THE RESORT EDIT
THE REALREAL · FASHION MERCHANDISING & ASSORTMENT STRATEGY
An independent concept exploring luxury merchandising through designer curation, trend direction, and assortment strategy.
GIA BLUE
BRAND DEVELOPMENT · DIGITAL EXPERIENCE · ENTERTAINMENT
An independent concept extending one brand across fashion, digital, and entertainment. Gia Blue transforms ocean waste into wearable fashion and sculptural art through brand identity, a shopping app, and an original reality series.